HOW TO CREATE IMPACTFUL ADS

When creating an advertisement, the visual marketing elements carry great power—they either draw people in to consider what you have to offer, or they can lead someone to simply scroll past or turn the page. Here are the important things to consider when looking to create a successful visual element:

Checklist for Designing a Good Ad

• Determine your goal

  • ​Is it brand awareness, driving web traffic, promoting a specific product, etc.?

• Keep the message and clear and concise​

  • Less is more! Drive prospects to a landing page where they can find all the information

• ​Choose attention-getting images

  • ​​Does the imagery in your ad look similar to other companies' ads, or will it stand out?

• Consider your audience

  • ​Design the ad with your target market in mind

  • Check out our unique audience profiles below created from our proprietary market research

• Select a single font family

  • F​or cohesiveness and consistent branding, use one font throughout the ad (and your other marketing materials)​

• Include white space​

  • ​​Air content out to draw attention to what is important and increase visual appeal—an ad with too many elements can overwhelm people

• ​Show up where your prospects choose to engage

  • ​​Research the demographics of your target audience so you know where they are consuming media

• Consider including a QR code

  • At minimum, include your URL

• Be consistent

  • Ad design should mirror the design of your website, product labels, social media, etc.​

​Contact Kendra to hear how WFB can help provide solutions to help your brand succeed:

​National Account Director | kendra@woodfloorbusiness.com | (608) 467-1084

THE IMPORTANCE OF SOCIAL MEDIA: TIPS FOR STARTING AND MANAGING YOUR SOCIAL MEDIA BUSINESS PAGES

You might be wondering why you’d bother to curate a social media presence being in the wood flooring industry. I’m here to tell you it’s incredibly important, and here’s why: ✔️ It’s free ✔️ Your customers are there: 69% of U.S. adults are on Facebook 40% of U.S. adults use Instagram ✔️ The vast majority of people investigate online before they make a purchase ✔️ It adds legitimacy to see an active account ✔️ It’s relatively easy It can become overwhelming to choose which platform(s) you might move forward with due to the abundance of options available. Our 2021 WFB State of the Industry Report revealed the top-used platforms among contractors and retailers are, in order, Facebook, Instagram, LinkedIn and Twitter. If you have the time and ability to create a social media presence on all four, you’ll be on your way to creating an online community for your customers and an effective marketing vehicle to promote your business. Because Facebook has the largest percentage of retailers and contractors using it, that’s where I recommend you start and focus the majority of your efforts. You'll want to set up a business “page” on Facebook–not a personal account. This will give you access to practical tools such as the ability to schedule posts in advance, boost posts to target prospects and garner additional engagement, receive insights on how posts perform and more. Boosting posts can be extremely powerful. To do this, you click “boost” below the post, select criteria for the demographics you’re looking to target, designate how much you’d like to spend, and finally, select the duration of the boost. You don’t need to spend a lot on each boost to be effective; I’d recommend starting at $30. ​ As with everything, social media platforms have become “pay to play” opportunities. Boosting posts will drastically increase your post engagement, views and clicks. One thing to note is once you boost a post, it’s a convoluted process to edit, so make sure it’s spell-checked with no errors before boosting! Looking to gain qualified industry followers and promote your brand alongside our content? Contact Kendra to hear how WFB can help:

National Account Director | kendra@woodfloorbusiness.com | (608) 467-1084

BOOST YOUR EMAIL MARKETING SUCCESS: USE THESE TIPS TO GET THE MOST OUT OF YOUR EMAIL CAMPAIGNS

A successful email campaign can make a huge difference on your bottom line. This direct medium of communication to your target market can seriously boost your business – that is, if it’s done effectively.

According to Social Media Today, 59% of marketing emails influence purchase decisions in B2C marketing. Whether your goal is to lead email recipients to your website, check out a deal on your products or services, take a specific action like completing a survey or more, email campaigns should be created with strategy and tact.

​When strategizing your email marketing, the best place to start is your subject line. These are extremely important and should be well-thought-out and personalized, if possible. Avoid subject lines that sound like spam or clickbait, but do use emojis—they have been proven to increase open rates. By creating successful subject lines, you can ensure people at least click to open your email.

For specific tips about do's and don'ts for email marketing, check out the infographic on the left.

Well-constructed email campaigns are an efficient and cost-effective opportunity to connect one-to-one with your best prospects. Don’t hesitate to reach out to discuss the goals of your campaign, and how to best design your email and target specific prospects to achieve them.

​Contact Kendra to hear how WFB can help provide solutions to help your brand succeed:

National Account Director | kendra@woodfloorbusiness.com | (608) 467-1084