AUDIENCE INSIGHTS
WFB Audience Insights: Insider Information on Your Prospects
At WFB, our greatest asset is our connection with wood flooring pros across the industry, helping us deliver relevant, timely content and marketing solutions.
FACT: INDUSTRY MAGAZINES ARE THE #1 SOURCE WOOD FLOOR PROS USE TO KEEP UP WITH INDUSTRY PRODUCTS*
Subscribers by Business Type
Subscribers by Job Title
*Source: 2022 Wood Floor Business Survey
READER PERSONA: CONTRACTORS
Typical Wood Flooring Contractor
GENDER: Male
AGE: 53
WORK HOURS: Works 40-49 Hours Per Week
EDUCATION: High School Diploma
EMPLOYEES: Between 1-5 Employees
LOCATION: Works from a Home Office
ANNUAL REVENUE: Yearly revenue less than $250,000
SALES BY TYPE: Most jobs are residential
AVERAGE PROJECT SIZE: Typical job less than $5,000
Source: 2022 Wood Floor Business Survey
— IZAIAH “ZEEK” BARROW
ISAND NEW YORK| BRONX, N.Y./JONESBORO, GA. | OWNER
“WFB places a spotlight on professionals within the industry, telling our stories, all the while keeping us up-to-date with the latest machines, newest flooring products, and local and global businesses. With all its usefulness, how can you not love WFB?”
“WFB places a spotlight on professionals within the industry, telling our stories, all the while keeping us up-to-date with the latest machines, newest flooring products, and local and global businesses. With all its usefulness, how can you not love WFB?”
READER PERSONA: RETAILERS
Typical Wood Flooring Retailer
GENDER: Male
AGE: 55-60
WORK HOURS: 40-49 Hours
EDUCATION: Completed some college coursework (Associate/Technical/Bachelor)
EMPLOYEES: Has between 1-10 employees
INDUSTRY EXPERIENCE: 20+ years
ANNUAL REVENUE: Yearly revenue between $1,000,000 and $5,000,000
AVERAGE SALE: $3,000-$10,000
PREFERRED INDUSTRY RESOURCE: Industry Print Magazine
Source: 2023 Wood Floor Business Survey
“There is no better source in my industry than WFB in terms of news, design, education, and market insight. The magazine has improved my business tremendously and is a main source of inspiration in my decision-making process.”
— PAGE NAZARIAN
FAME HARDWOOD | FOUNDER
READER PERSONA: DISTRIBUTORS
Typical Wood Flooring Distributor
GENDER: Male
AGE: 55-64
WORK HOURS: 41-50 Hours
EDUCATION: Some College
INDUSTRY EXPERIENCE: 15+ years
PREFERRED INDUSTRY RESOURCE: Industry Print Magazine
EMPLOYEES: More than 31
ANNUAL REVENUE: More than $1,000,000
AVERAGE SALE: Less than $3,000
Source: 2022 Wood Floor Business Survey
“It seems to cover a wider range of the wood flooring industry than its competitors.”
— JIM SCHWEIGER
WOOD FLOORING RESOURCE | TRADER
INDUSTRY CONNECTION
The Industry’s Daily Destination
WFB is available everywhere wood flooring pros engage. Wood Floor Business is at the forefront of digital marketing solutions designed to captivate and engage our email, website and social media readers and followers. With an average open rate well above the industry average for our twice-weekly E-News and Custom E-Mail solutions, we have the digital engagement and list integrity to drive new leads and ROI for your business.
MAGAZINE
20,000 audited wood flooring decision makers rely on the print and digital issues for information to run profitable businesses and find the products and services they need.
WEBSITE
Woodfloorbusiness.com is the industry’s leading digital platform to increase brand awareness, drive new leads and maximize ROI with trackable, targeted marketing opportunities.
SOCIAL MEDIA CONTENT
Leverage our 45k+ highly-engaged followers across Facebook, Instagram, LinkedIn, TikTok, Twitter, YouTube, and Pinterest to promote your content and interact directly with wood flooring pros.
CUSTOM EMAIL
Exclusive-voice messages targeted to wood flooring pros based on their unique business type and location.
ARTICLES
WFB provides online and print content by experts in the industry, with unbiased and informative content that brings value to our readership of 20,000 wood flooring professionals.
PODCAST
All Things Wood Floor, featuring some of the industry’s most interesting pros, is available on all major podcast apps.
VIDEO
WFB promotes videos in E-News, online and on social media. We also host WFB Live demos, allowing suppliers to demonstrate products to engaged wood floor pros.
E-NEWSLETTER
Our twice-weekly E-News delivers the latest industry news and information to 17k+ subscribers.
BLOGS
A shorter form, digital-only opportunity to share expertise with our audience of wood flooring professionals.
“Reading the articles helps me stay informed and gives me confidence in my work abilities and communication skills. This radiates out in both my work and customer relations.”
Valued WFB Reader