AUDIENCE INSIGHTS
WFB Audience Insights: Insider Information on Your Prospects
At WFB, our greatest asset is our connection with wood flooring pros across the industry, helping us deliver relevant, timely content and marketing solutions.
Subscribers by Business Type
Subscribers by Job Title
INDUSTRY CONNECTION
The Industry’s Daily Destination
WFB is available everywhere wood flooring pros engage. Wood Floor Business is at the forefront of digital marketing solutions designed to captivate and engage our email, website and social media readers and followers. With an average open rate well above the industry average for our twice-weekly E-News and Custom E-Mail solutions, we have the digital engagement and list integrity to drive new leads and ROI for your business.
MAGAZINE
20,000 audited wood flooring decision makers rely on the print and digital issues for information to run profitable businesses and find the products and services they need.
WEBSITE
Woodfloorbusiness.com is the industry’s leading digital platform to increase brand awareness, drive new leads and maximize ROI with trackable, targeted marketing opportunities.
SOCIAL MEDIA CONTENT
Leverage our 42k+ highly-engaged followers across Facebook, Instagram, LinkedIn, TikTok, Twitter, YouTube, and Pinterest to promote your content and interact directly with wood flooring pros.
CUSTOM EMAIL
Exclusive-voice messages targeted to wood flooring pros based on their unique business type and location.
ARTICLES
WFB provides online and print content by experts in the industry, with unbiased and informative content that brings value to our readership of 20,000 wood flooring professionals.
PODCAST
All Things Wood Floor, featuring some of the industry’s most interesting pros, is available on all major podcast apps.
VIDEO
WFB promotes videos in E-News, online and on social media. We also host WFB Live demos, allowing suppliers to demonstrate products to engaged wood floor pros.
E-NEWSLETTER
Our twice-weekly E-News delivers the latest industry news and information to 17k+ subscribers.
BLOGS
A shorter form, digital-only opportunity to share expertise with our audience of wood flooring professionals.
READER PERSONA: CONTRACTORS
Typical Wood Flooring Contractor
GENDER: Male
AGE: 53
WORK HOURS: Works 40-49 Hours Per Week
EDUCATION: High School diploma
EMPLOYEES: Between 1-5 employees
LOCATION: Works from a home office
ANNUAL REVENUE: Yearly revenue less than $250,000
SALES BY TYPE: Most jobs are residential
AVERAGE PROJECT SIZE: Typical job less than $5,000
PREFERRED INDUSTRY RESOURCE: Industry Print Magazine
Source: 2022 Wood Floor Business survey
ANTHONY MAGARO
MR. SANDMAN INC.
“I appreciate the mix of stories coming from the business side of the industry, in addition to the job-site side of the industry.”
— BILL POWELL
B. POWELL FLOORING | OWNER
READER PERSONA: RETAILERS
Typical Wood Flooring Retailer
GENDER: Male
AGE: 55-64
WORK HOURS: 40-49 Hours
EDUCATION: Completed some college coursework (Associate/Technical/Bachelor)
EMPLOYEES: Has between 1-10 employees
INDUSTRY EXPERIENCE: 20+ years
ANNUAL REVENUE: Yearly revenue $500,000 - $5,000,000
AVERAGE SALE: $3,000-$10,000
PREFERRED INDUSTRY RESOURCE: Industry Print Magazine
Source: 2022 Wood Floor Business survey
“Extremely informative, always
updated on the latest in hardwood.
A great resource for any news,
installation, product guidelines and
selling materials in the business.”
— ALEJANDRO NARDIN
DOVE INTERIORS | DIRECTOR
PAGE NAZARIAN
FAME HARDWOOD
READER PERSONA: DISTRIBUTORS
JON CAPALNAS & JONNY CAPALNAS
FATHER-AND-SON TEAM AT A-AMERICAN CUSTOM FLOORING INC.
“I love the attorney/inspector analysis and wood floor mystery series. Both make me think outside the box and challenge my understanding of the wood floor business overall.”
— STEPHEN MAY
RW SUPPLY AND DESIGN | BUSINESS DEVELOPMENT MANAGER
Typical Wood Flooring Distributor
GENDER: Male
AGE: 55-64
WORK HOURS: 41-50 Hours
EDUCATION: Some College
EMPLOYEES: More than 31
INDUSTRY EXPERIENCE: 15+ years
ANNUAL REVENUE: More than $1,000,000
AVERAGE SALE: Less than $3,000
PREFERRED INDUSTRY RESOURCE: Industry Print Magazine
Source: 2022 Wood Floor Business survey
“Reading the articles helps me stay informed and gives me confidence in my work abilities and communication skills. This radiates out in both my work and customer relations.”
Valued WFB Reader