AUDIENCE INSIGHTS
WFB Audience Insights: Insider Information on Your Prospects
At WFB, our greatest asset is our connection with wood flooring pros across the industry, helping us deliver relevant, timely content and marketing solutions.
Subscribers by Business Type
INDUSTRY MAGAZINES ARE THE
#1 SOURCE
WOOD FLOOR PROS USE TO KEEP UP WITH INDUSTRY PRODUCTS.
Subscribers by Job Title
READER PERSONA: CONTRACTORS
Typical Wood Flooring Contractor
“Not only am I a manager but I am also a flooring contractor. I appreciate the creativity and adversity in some of the project articles and articles regarding inspections and troubleshooting.”
— JUSTIN SLAGOWSKI
FLOOR COVERING INSTALLATION MANAGER
RC WILLEY HOME FURNISHINGS
“WFB places a spotlight on professionals within the industry, telling our stories, all the while keeping us up-to-date with the latest machines, newest flooring products, and local and global businesses. With all its usefulness, how can you not love WFB?”
READER PERSONA: RETAILERS
Typical Wood Flooring Retailer
“This publication has the most interesting and informative articles I’ve read out of any industry-related publication.”
— DEREK SWEGLE
OWNER | HABITAT HARDWOOD FLOORING LLC
READER PERSONA: DISTRIBUTORS
Typical Wood Flooring Distributor
“We are a national distributor of flooring products to retailers across Canada. The publication provides me with invaluable information about products, services and issues with regards to the flooring industry.”
— RANDY LADRET
OUTSIDE SALES REP | GOODFELLOW INC
INDUSTRY CONNECTION
The Industry’s Daily Destination
WFB is available everywhere wood flooring pros engage. Wood Floor Business is at the forefront of digital marketing solutions designed to captivate and engage our email, website and social media readers and followers. With an average open rate well above the industry average for our twice-weekly E-News and Custom Email solutions, we have the digital engagement and list integrity to drive new leads and ROI for your business.
MAGAZINE
17,000 audited wood flooring decision makers rely on the print and digital issues for information to run profitable businesses and find the products and services they need.
WEBSITE
Woodfloorbusiness.com is the industry’s leading digital platform to increase brand awareness, drive new leads and maximize ROI with trackable, targeted marketing opportunities.
SOCIAL MEDIA CONTENT
Promote your brand and interact with our 47K+ engaged followers on Facebook, Instagram, LinkedIn, X and TikTok. We post your image or video, copy and URL, plus tag your accounts on each platform.
CUSTOM EMAIL
Your content is sent to our highly-engaged, opt-in audience of 16K+. Choose to target prospects by company type and/or location.
ARTICLES
WFB provides online and print content by experts in the industry, with unbiased and informative content that brings value to our readership of 17,000 wood flooring professionals.
PODCAST
All Things Wood Floor, featuring some of the industry’s most interesting pros, is available on all major podcast apps.
VIDEO
WFB promotes videos in
E-News, online and on social media. We also host WFB Live demos, allowing suppliers to demonstrate products to engaged wood floor pros.
E-NEWSLETTER
Our twice-weekly E-News delivers the latest industry news and information to 14K+ subscribers.
BLOGS
A shorter form, digital-only opportunity to share expertise with our audience of wood flooring professionals.
“Working with Kendra and the team at WFB has been an excellent experience for our group at 10|20 Marketing. Kendra and the support team have made things easy for our group, guiding us to solutions that meet the needs of the brands we oversee in the industry. The options are varied, the rates are reasonable, and the support is tremendous. We greatly value our relationship and look forward to continuing to work with WFB long into the future.”
Mark Goren, President - 10|20 Marketing
