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Wood Floor Business Magazine Design Award winning floor by Parque Nobre for the Best Residential category. The photo shows a wood floor of warm tones with an intricate geometric pattern in a living room setting.

AUDIENCE INSIGHTS

WFB Audience Insights: Insider Information on Your Prospects

At WFB, our greatest asset is our connection with wood flooring pros across the industry, helping us deliver relevant, timely content and marketing solutions.

Subscribers by Business Type
Subscribers by Job Title

INDUSTRY CONNECTION

The Industry’s Daily Destination

WFB is available everywhere wood flooring pros engage. Wood Floor Business is at the forefront of digital marketing solutions designed to captivate and engage our email, website and social media readers and followers. With an average open rate well above the industry average for our twice-weekly E-News and Custom E-Mail solutions, we have the digital engagement and list integrity to drive new leads and ROI for your business.

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MAGAZINE

20,000 audited wood flooring decision makers rely on the print and digital issues for information to run profitable businesses and find the products and services they need.

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WEBSITE

Woodfloorbusiness.com is the industry’s leading digital platform to increase brand awareness, drive new leads and maximize ROI with trackable, targeted marketing opportunities.

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SOCIAL MEDIA CONTENT

Leverage our 42k+ highly-engaged followers across Facebook, Instagram, LinkedIn, TikTok, Twitter, YouTube, and Pinterest to promote your content and interact directly with wood flooring pros.

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CUSTOM EMAIL

Exclusive-voice messages targeted to wood flooring pros based on their unique business type and location.

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ARTICLES

WFB provides online and print content by experts in the industry, with unbiased and informative content that brings value to our readership of 20,000 wood flooring professionals.

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PODCAST

All Things Wood Floor, featuring some of the industry’s most interesting pros, is available on all major podcast apps.

VIDEO

WFB promotes videos in E-News, online and on social media. We also host WFB Live demos, allowing suppliers to demonstrate products to engaged wood floor pros.

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E-NEWSLETTER

Our twice-weekly E-News delivers the latest industry news and information to 17k+ subscribers.

BLOGS

A shorter form, digital-only opportunity to share expertise with our audience of wood flooring professionals.

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READER PERSONA: CONTRACTORS

Typical Wood Flooring Contractor

GENDER: Male
AGE: 53
WORK HOURS: Works 40-49 Hours Per Week
EDUCATION: High School diploma
EMPLOYEES: Between 1-5 employees
LOCATION: Works from a home office
ANNUAL REVENUE: Yearly revenue less than $250,000
SALES BY TYPE: Most jobs are residential
AVERAGE PROJECT SIZE: Typical job less than $5,000
PREFERRED INDUSTRY RESOURCE: Industry Print Magazine

Source: 2022 Wood Floor Business survey

Image of Wood Floor Business reader contractor Anthony Magaro of Mr. Sandman Inc.

ANTHONY MAGARO
MR. SANDMAN INC.

Image of Wood Floor Business reader contractor Bill Powell, owner of B. Powell Flooring.
“I appreciate the mix of stories coming from the business side of the industry, in addition to the job-site side of the industry.”

— BILL POWELL
B. POWELL FLOORING | OWNER

READER PERSONA: RETAILERS

Typical Wood Flooring Retailer

GENDER: Male
AGE: 55-64
WORK HOURS: 40-49 Hours
EDUCATION: Completed some college coursework (Associate/Technical/Bachelor)
EMPLOYEES: Has between 1-10 employees
INDUSTRY EXPERIENCE: 20+ years
ANNUAL REVENUE: Yearly revenue $500,000 - $5,000,000
AVERAGE SALE: $3,000-$10,000
PREFERRED INDUSTRY RESOURCE: Industry Print Magazine

Source: 2022 Wood Floor Business survey

Image of Wood Floor Business reader retailer Alejandro Nardin of Dove Interiors.
“Extremely informative, always
updated on the latest in hardwood.
A great resource for any news,
installation, product guidelines and
selling materials in the business.”

— ALEJANDRO NARDIN
DOVE INTERIORS | DIRECTOR

PAGE NAZARIAN
FAME HARDWOOD

Image of Wood Floor Business reader retailer Page Nazarian of Fame Hardwood.

READER PERSONA: DISTRIBUTORS

Image of Wood Floor Business reader distributors Jon and Jonny Capalnas of A-American Custom Flooring Inc.

JON CAPALNAS & JONNY CAPALNAS
FATHER-AND-SON TEAM AT A-AMERICAN CUSTOM FLOORING INC.

Image of Wood Floor Business reader distributor Stephan May of RW Supply and Demand Design.
“I love the attorney/inspector analysis and wood floor mystery series. Both make me think outside the box and challenge my understanding of the wood floor business overall.”

— STEPHEN MAY
RW SUPPLY AND DESIGN | BUSINESS DEVELOPMENT MANAGER

Typical Wood Flooring Distributor

GENDER: Male
AGE: 55-64
WORK HOURS: 41-50 Hours
EDUCATION: Some College
EMPLOYEES: More than 31
INDUSTRY EXPERIENCE: 15+ years
ANNUAL REVENUE: More than $1,000,000
AVERAGE SALE: Less than $3,000
PREFERRED INDUSTRY RESOURCE: Industry Print Magazine

Source: 2022 Wood Floor Business survey

Wood Floor Business Magazine Design Award winning floor by Parque Nobre.
“Reading the articles helps me stay informed and gives me confidence in my work abilities and communication skills. This radiates out in both my work and customer relations.”

Valued WFB Reader

TESTIMONIALS

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