
PRINT INSIGHTS
The Power of Print
Our audited print audience of wood flooring decision-makers heavily rely on print media to find relevant information to inform their business decisions and find the products and services they need to run profitable businesses.


56%
of WFB readers say they read WFB only in print
GDUSA Design Award Winner & ASBPE Awards of Excellence: Magazine of the Year Finalist
Advertising in WFB magazine means your brand will be alongside trusted content in a nationally recognized publication.

94%
of readers say that WFB enables them to learn about new products

75%
of readers say they have purchased or recommended a product to others after seeing an ad in WFB

80%
of readers say they keep copies of WFB to reference in the future
Source: 2022 Wood Floor Business survey
PRINT AUDIT
What it Means to be Audited:
As part of our commitment to being transparent with our data, we’re proud to be an Alliance for Audited Media (AAM)-audited magazine. You can be confident you’re reaching the exact market you’re targeting when you advertise in Wood Floor Business magazine.

OUR 20,000 PRINT SUBSCRIBERS ARE INDEPENDENTLY VERIFIED BY AAM TO ENSURE:
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They have personally requested to receive the magazine.
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They are decision-makers in the wood flooring industry.
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Our list contains no outdated records that are no longer relevant.

88%
of readers say they read half or more of every issue of Wood Floor Business*

87%
of our readers are contractors/ installers, retailers or distributors**

74%
of our readers are the owner, president, or CEO of their company**

*Source: 2022 Wood Floor Business survey **According to 2022 June/July Issue Report
PRINT SOLUTIONS: AD OPTIONS
The Perfect Size to Fit Your Needs
Here at Wood Floor Business, we know one size does not fit all. That's why we provide advertisers with multiple ad size options that work with any budget or strategy. From a two-page spread to a 1/6 page ad to a high-impact cover treatment, we have the solutions you need to drive your message forward.
PRINT SOLUTIONS: COVER & INSERT OPTIONS
Custom Cover and Insert Options
Looking for the wow factor? Stand out with a highly disruptive and engaging custom cover or insert, highlighting your brand. Contact Kendra Griffin to discuss options and pricing.