PRINT OVERVIEW
THE PREFERRED CONNECTION FOR WOOD FLOORING PROS
Our audited print audience of wood flooring decision-makers heavily rely on print media to find relevant information to inform their business decisions and find the products and services they need to run profitable businesses.
56%
92%
of WFB readers say they read WFB only in print
prefer BOTH print and digital formats versus digital alone
75%
of readers say they have purchased or recommended a product to others after seeing an ad in WFB
60%
of readers say they have discussed a product or ad with others after seeing it in WFB
94%
of readers say that WFB enables them to learn about new products
American InHouse Design Awards: Winner
Award-winning publication design allows your ad to be displayed in a professional and engaging layout.
“We have capitalized on the flexibility to take advantage of WFB’s many different print, digital and social media offerings that work for our brands.”
— MIKE KOZLOWSKI
DIRECTOR OF MARKETING | CANLAK COATINGS
ASBPE Awards of Excellence:
Magazine of the Year Finalist
Advertising in WFB magazine means your brand will be alongside trusted content in a nationally recognized publication.
Source: 2022 Wood Floor Business Survey
PRINT AUDIT
What it Means to be Audited:
As part of our commitment to being transparent with our data, we’re proud to be an Alliance for Audited Media (AAM)-audited magazine. You can be confident you’re reaching the exact market you’re targeting when you advertise in Wood Floor Business magazine.
BEING AUDITED MEANS OUR 20,000 PRINT SUBSCRIBERS ARE INDEPENDENTLY VERIFIED BY AAM TO ENSURE:
-
They have personally requested to receive the magazine.
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They are decision-makers in the wood flooring industry.
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Our list contains no outdated records that are no longer relevant.
87%
of our readers are contractors/ installers, retailers or distributors**
80%
of readers say they keep copies of WFB to reference in the future*
74%
of our readers are the owner, president, or CEO of their company**
67%
of our circulation directly requested to receive Wood Floor Business*
88%
of readers say they read half or more of every issue of Wood Floor Business**
*According to 2023 June/July Issue Report **Source: 2022 Wood Floor Business Survey
PRINT SOLUTIONS: AD OPTIONS
The Perfect Size to Fit Your Needs
Here at Wood Floor Business, we know one size does not fit all. That's why we provide advertisers with multiple ad size options that work with any budget or strategy. From a two-page spread to a 1/6 page ad to a high-impact cover treatment, we have the solutions you need to drive your message forward.
PRINT SOLUTIONS: COVER & INSERT OPTIONS
Custom Cover and Insert Options
Looking for the wow factor? Stand out with a highly disruptive and engaging custom cover or insert, highlighting your brand. Contact Kendra Griffin to discuss options and pricing.
PRINT SOLUTIONS: PRODUCT FOCUS
Your Product Featured to 20,000 Industry Decision-makers
Maximize your marketing ROI and build brand awareness by promoting your products to key decision makers who look to Wood Floor Business for guidance on the best products the industry has to offer. Plus, receive enhanced listings and photos when you advertise in the issue.
2023 Product Focus Schedule:
Feb/March: Technology Finishes, Applicators, Adhesives + Fillers
June/July: Tools & Supplies: Abrasives, Nailers, Routers, Safety Products, Sanders, Saws + Vacuums
Aug/Sept: Reclaimed Wood Flooring, Subfloor Prep, Underlayment + Moisture Meters
Oct/Nov: Prefinished Wood Flooring Inlays, Borders + Vents, Maintenance + Repair Kits
Dec/Jan: Unfinished Domestic Wood Flooring, Wood Flooring Manufacturing Equipment
