PRINT SOLUTIONS
What it Means to be Qualified
As part of our commitment to being transparent with our data, we’re proud to be an Omeda customer. You can be confident you’re reaching the exact market you’re targeting when you advertise in Wood Floor Business magazine.
Wood Floor Business Magazine
Wood flooring decision-makers heavily rely on print media to find relevant information to inform their business decisions and find the products and services they need to run profitable businesses.
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DECISION-MAKERS
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CONFIDENCE
NO WASTED PAPER, ISSUES OR UNKNOWN READERS
PARTNERSHIPS
Wood Floor Business Is Proud to Partner With These Organizations:
Parameter 1 transforms the publishing landscape by providing scalable, innovative technology solutions that empower publishers to connect with their audiences, streamline operations and thrive in the digital age. P1 is a trusted partner for publishers large and small, providing the tools they need for rapid growth.
As the only platform combining a customer data platform, marketing automation and subscription management in one place, Omeda helps publishers unify data, launch campaigns and drive value—for both audiences and advertisers. Omeda gives audience-driven organizations the power to turn first-party data into their biggest growth engine.
Baxter Research Center conducts custom and branded specialty surveys that provide actionable advertising and brand metrics for magazines and media companies, professional associations, advertising agencies and advertisers. Their research-based audience metrics help businesses build market share, achieve advertising goals and develop brand value for greater profit. BRC helps businesses understand their market landscape by providing data-driven analysis and intelligent reporting since 1989.
PROGRAM SPONSORSHIPS
Visibility, Impact, Collaboration
Sponsors of these annual features in the magazine not only get the visibility of the most-viewed and shared Wood Floor Business content, they also participate in recognizing a diverse group of deserving WFB professionals.
PRINT SOLUTIONS: AD OPTIONS
The Perfect Size to Fit Your Needs
Here at Wood Floor Business, we know one size does not fit all. That's why we provide advertisers with multiple ad size options that work with any budget or strategy. From a two-page spread to a 1/6 page ad to a high-impact cover treatment, we have the solutions you need to drive your message forward.
PRINT SOLUTIONS: COVER & INSERT OPTIONS
Custom Cover and Insert Options
Looking for the wow factor? Stand out with a highly disruptive and engaging custom cover or insert, highlighting your brand. Contact Jared Fish to discuss options and pricing.
PRINT SOLUTIONS: PRODUCT FOCUS
Your Product Featured to 17,000 Industry Decision-makers
Maximize your marketing ROI and build brand awareness by promoting your products to key decision makers who look to Wood Floor Business for guidance on the best products the industry has to offer. Plus, receive enhanced listings and photos when you advertise in the issue.
2026 Product Focus Schedule:
Feb/March: Finishes, Applicators, Adhesives + Fillers
June/July: Sports Flooring Products, Tools & Supplies: Abrasives, Nailers, Routers, Safety Products, Sanders, Saws + Vacuums
Aug/Sept: Reclaimed Wood Flooring, Subfloor Prep, Underlayment + Moisture Meters
Oct/Nov: Prefinished Wood Flooring Inlays, Borders + Vents Maintenance + Repair Kits
Dec/Jan: Unfinished Domestic Wood Flooring, Wood Flooring Manufacturing Equipment
PRINT SOLUTIONS: NEW PRODUCTS
Showcase Your Latest Products- For Free
Showcase new product introductions, as well as improvements you've made to existing products in front of our audience of forward-thinking buyers. This section runs in every issue of Wood Floor Business and is built to keep the industry up-to-date on the latest product and service innovations. Plus, product placement in the "New Products" section is free!
What's Included:
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One product image of your choice
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100-125 characters
PRINT & DIGITAL SOLUTIONS: SPONSORED CONTENT
Editorial Benefits At Your Fingertips
Position your company as an expert in the industry with an unbiased and informative article that brings value to our readership of 17,000 industry professionals. With copy and images provided by you, this opportunity will give your company the around-the-clock online exposure you need to stay top-of-mind and grow your prospect list.
Advantages of Sponsored Content advertising with Wood Floor Business:
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Promotion on the woodfloorbusiness.com homepage
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Prominently display in our twice-weekly E-News
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Article promoted on our social media pages (Facebook, Instagram, LinkedIn, X, and TikTok)
Looking to expand your Sponsored Content reach outside of our digital channels? Leverage the power of content marketing with our industry-leading magazine to maximize your reach and drive even more leads.
“This custom, multi-channel marketing campaign through WFB allowed us to reach our target market where they are consuming industry-related content in a fun and engaging way. The WFB staff were so helpful and willing to work with us on our vision to achieve our goals of increasing brand awareness, sharing the results of our research, gaining qualified followers and driving sales.”
Lee Richards, President - ProKnee