METRICS: WEBSITE
Industry-Leading Website
WoodFloorBusiness.com is the leading digital platform for wood flooring pros. With banner, native content and retargeting opportunities, it’s your 24/7 connection to a high-quality audience.
61,600+
Avg. monthly pageviews
740,000+
Prior 12 months page views
36,650+
Avg. monthly total users
440,000+
Prior 12 months total users
Your 24/7 Connection to
a High-Quality Audience
WFB’s online and social media channels deliver your message to key wood flooring professionals whenever and wherever they’re looking for industry-specific content, products and services. When combined with our print marketing solutions, digital opportunities from Wood Floor Business ensure your brand messaging is connected to our engaged and growing audience at anywhere and anytime.
METRICS: E-NEWS & EMAIL
Digital Marketing that Delivers Quality and Quantity
43.40%
Avg. total open rate
8.25%
Avg. click-through rate
E-News
Our twice-weekly e-newsletter sends out to a targeted list of 14,000+ wood flooring professionals who turn to us for industry insights, trends and news shaping the industry. WFB E-News offers content with higher than average engagement levels of click-through (CTR) and click-to-open (CTOR) rates. E-News ads give you the exclusive opportunity to be where your audience is actively engaging with content.
E-News
WOOD FLOORING PROFESSIONALS SAY THEY WOULD CHOOSE TO RECEIVE WFB E-NEWS OVER ANY OTHER INDUSTRY NEWSLETTER
METRICS: SOCIAL MEDIA
Social Media Marketing, Simplified
Promote your company using WFB’s award-winning social media presence. Social media packages allow you to promote your brand/product to a highly-engaged social media audience, interact directly with your best prospects, and gain qualified social media followers.
ASBPE Awards of Excellence: Social Media
WFB won the top national award for social media for business press.
11,770+
FOLLOWERS
11,665+
FOLLOWERS
5,585+
FOLLOWERS
7,135+
FOLLOWERS
GROUP
5,480+
FOLLOWERS
2,580+
SUBSCRIBERS
1,745+
CONNECTIONS
1,430+
FOLLOWERS
47,000
+
SOCIAL MEDIA CONNECTIONS
WFB LEADERS
Stand Out in Relevant Content
WFB Leaders is an exclusive program allowing our partners to connect with wood flooring pros in all relevant content on our website. Create a company profile with contact information, product images, videos, articles and press releases, and we’ll take care of placing it within all related content on our site (more than 100,000 articles). Quarterly analytics are provided.
DIGITAL SOLUTIONS: SOCIAL MEDIA
Engage Directly, In Real-time
Promote your brand and interact with our engaged audience of 47,000+ followers. Social media packages allow you to promote your brand/product through posts on all of our social channels: Facebook, Instagram, LinkedIn, X and TikTok. This is a great opportunity to gain qualified social media followers.
You provide the image or video, link and copy and we'll share it with our active social media connections on
Facebook, Instagram, LinkedIn, X and TikTok. If your company is active on social media we will be sure to tag your accounts, along with any key words you'd like.
Advantages of Social Media advertising with Wood Floor Business:​​​
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Get your message in front of active wood flooring pros
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It's the new word-of-mouth – there is potential for your message to be shared, being seen by thousands more
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Connect with your prospects in a fun, friendly medium where they already spend their time
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Wood Floor Business offers a very limited number of sponsored social media posts, allowing your message to stand out
DIGITAL SOLUTIONS: CUSTOM EMAIL
Reach Key Industry Decision-Makers
Get access to our dynamic and robust audience of engaged subscribers with Custom Email solutions available from Wood Floor Business. Use this marketing channel to drive new leads to your website and target those who are not already in your CRM.
Advantages of Custom Email advertising with Wood Floor Business:​​​
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Trackable & targeted
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Mobile-responsive
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Engaged, quality list
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Fully customizable
DIGITAL SOLUTIONS: E-NEWS
Be Seen In The Industry's Twice-Weekly E-Newsletter
Wood Floor Business offers its readers a twice-weekly e-newsletter targeted to industry professionals who look to us to stay up-to-date on the latest industry trends, information and news shaping the wood flooring industry.
​Advertisements in our E-News are a more constant connection to the industry and are a great addition to your marketing mix to ensure your company stays top-of-mind.
Advantages of E-News advertising with Wood Floor Business:​​​
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Trackable results
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Mobile-responsive
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Engaged, quality list
DIGITAL SOLUTIONS: RETARGETING
Raise Your Brand Awareness
Retargeting through Wood Floor Business is an effective way to raise your brand awareness in the digital marketplace to our hundreds of thousands of website users.
​Serving your ad around the web to prospects who have been to our website means your ad is displaying to an audience that we know has some degree of interest in wood flooring products. It allows you to spend your advertising dollars on a more focused audience which can bring increased ROI.
Advantages of Retargeting advertising with Wood Floor Business:
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Stay top-of-mind as qualified prospects navigate the web
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Drive additional traffic to your website
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Take the guesswork out of retargeting and let us do it for you
Pair your digital advertisement with our retargeting capabilities for maximum exposure to the wood flooring marketplace.
PRINT & DIGITAL SOLUTIONS: SPONSORED CONTENT
Editorial Benefits At Your Fingertips
Position your company as an expert in the industry with an unbiased and informative article that brings value to our readership of 17,000 industry professionals. With copy and images provided by you, this opportunity will give your company the around-the-clock online exposure you need to stay top-of-mind and grow your prospect list.
Advantages of Sponsored Content advertising with Wood Floor Business:​​​
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Promotion on the woodfloorbusiness.com homepage
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Prominently display in our twice-weekly E-News
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Article promoted on our social media pages (Facebook, Instagram, LinkedIn, X, and TikTok)
Looking to expand your Sponsored Content reach outside of our digital channels? Leverage the power of content marketing with our industry-leading magazine to maximize your reach and drive even more leads.
DIGITAL SOLUTIONS: SPONSORED BLOG
Highlight Your Expertise
Sponsored Blogs are an effective way to share your industry expertise and engage with our qualified audience. Your Sponsored Blog is shared:
What Makes Effective Blog Content?
Quality blog content starts with the audience in mind first, not your sales pitch. Content should be less formal and more conversational, while providing interesting or educational content. Relevant photos peak interest and help illustrate your main points.
Specs:
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400-words maximum
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Up to 3 photos
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Include author name, headshot and a brief bio
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Provide links to your social media accounts you’d like us to tag
DIGITAL SOLUTIONS: VIDEO
Tell Your Story In An Engaging Way
Video is great for telling a more detailed, defined story in a visual, engaging way while setting your brand apart from the rest. Use the power of video marketing, and the digital reach WFB provides, to communicate your brand story, highlight a new product/service, differentiate yourself from the competition and build relationships with your customers and prospects.
Advantages of Video advertising with Wood Floor Business:
DIGITAL SOLUTIONS: LIVE DEMO
Your Industry Expertise, Our Marketing Power:
WFB Live Demos provide a platform for you to demonstrate your products and expertise with an audience of highly qualified wood flooring pros. You'll establish your brand as a thought-leader while collecting leads from WFB's engaged audience.
WFB Live Demos include:
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Extensive promotion across all our platforms: email, web, social and print
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Creation of custom landing page for Live Demo registration
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Delivery of all leads from registrants of the Live Demo
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Your presentation with a Q&A moderated by long-time Editor, Kim Wahlgren
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Web banner on WFB.com home page
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Video recording of the Live Demo for your use
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Post-event email directing registrants to the recording
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Recording posted on the Live Demo page with your logo and click-through
