METRICS: WEBSITE
Industry-Leading Website
With more than 65,400+ total visits and 83,430+ pageviews per month, woodfloorbusiness.com receives more traffic than any other industry website. WFB assures industry decision-makers are viewing the content you provide. That means when you advertise on our website, you'll see a higher ROI through increased lead generation and brand awareness.
Advantages of Website Advertising with Wood Floor Business:​​
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24/7 visibility
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Most digital traffic in our industry
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Trackable and targeted
83,430+
Avg. monthly pageviews
946,859
Prior 12 months page views
64,400+
Avg. monthly total visits
739,980
Prior 12 months total visits
55,130+
Avg. monthly unique visits
595,433
Prior 12 months unique visits
METRICS: ENEWS & EMAIL
Digital Marketing that Delivers Quality and Quantity
33.09%
Avg. total open rate
2.90%
Avg. click-through rate
ENews
Our twice-weekly e-newsletter sends out to a targeted list of 15,600+ wood flooring professionals who turn to us for industry insights, trends and news shaping the industry. WFB E-News offers content with higher than average engagement levels of click-through (CTR) and click-to-open (CTOR) rates. E-News ads give you the exclusive opportunity to be where your audience is actively engaging with content.
METRICS: SOCIAL MEDIA
Social Media Marketing, Simplified
Promote your company using WFB’s award-winning social media presence, now including TikTok. Social media packages allow you to promote your brand/product to a highly-engaged social media audience, interact directly with your best prospects, and gain qualified social media followers.
ASBPE Awards of Excellence: Social Media
WFB won the top national award for social media for business press.
10,700+
FOLLOWERS
10,800+
FOLLOWERS
5,600+
FOLLOWERS
6,800+
FOLLOWERS
4,400+
FOLLOWERS
GROUP
2,100+
FOLLOWERS
1,300+
FOLLOWERS
1,000+
FOLLOWERS
JUST LAUNCHED!
TOTAL: 42,800+ SOCIAL MEDIA CONNECTIONS
WFB LEADERS
Stand Out in Relevant Content
WFB Leaders is an exclusive program allowing our partners to connect with wood flooring pros in all relevant content on our website. Create a company profile with contact information, product images, videos, articles and press releases, and we’ll take care of placing it within all related content on our site (more than 100,000 articles). Quarterly analytics are provided.
DIGITAL SOLUTIONS: SOCIAL MEDIA
Engage Directly, In Real-time
Promote your brand and interact with our engaged audience of 43,500+ followers. Social media packages allow you to promote your brand/product through posts on all of our social channels: Facebook, Instagram, LinkedIn, Twitter and TikTok. This is a great opportunity to gain qualified social media followers.
You provide the image or video, link and copy and we'll share it with our active social media connections on
Facebook, Instagram, Twitter and LinkedIn. If your company is active on social media we will be sure to tag your accounts, along with any key words you'd like.
Advantages of Social Media advertising with Wood Floor Business:​​​
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Get your message in front of active wood flooring pros
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It's the new word-of-mouth – there is potential for your message to be shared, being seen by thousands more
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Connect with your prospects in a fun, friendly medium where they already spend their time
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Wood Floor Business offers a very limited number of sponsored social media posts, allowing your message to stand out
DIGITAL SOLUTIONS: CUSTOM EMAIL
Reach Key Industry Decision-Makers
Get access to our dynamic and robust audience of engaged subscribers with Custom E-Mail solutions available from Wood Floor Business. Use this marketing channel to drive new leads to your website and target those who are not already in your CRM.
Advantages of Custom E-Mail advertising with Wood Floor Business:​​​
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Trackable & targeted
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Mobile-responsive
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Engaged, quality list
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Fully customizable
DIGITAL SOLUTIONS: ENEWS
Be Seen In The Industry's Twice-Weekly E-Newsletter
Wood Floor Business offers its readers a twice-weekly E-Newsletter targeted to industry professionals who look to us to stay up-to-date on the latest industry trends, information and news shaping the wood flooring industry.
​Advertisements in our E-News are a more constant connection to the industry and are a great addition to your marketing mix to ensure your company stays top-of-mind.
Advantages of E-News advertising with Wood Floor Business:​​​
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Trackable results
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Mobile-responsive
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Engaged, quality list
DIGITAL SOLUTIONS: RETARGETING
Raise Your Brand Awareness
Retargeting through Wood Floor Business is an effective way to raise your brand awareness in the digital marketplace to our hundreds of thousands of website users.
​Serving your ad around the web to prospects who have been to our website means your ad is displaying to an audience that we know has some degree of interest in wood flooring products. It allows you to spend your advertising dollars on a more focused audience which can bring increased ROI.
Advantages of Retargeting advertising with Wood Floor Business:
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Stay top-of-mind as qualified prospects navigate the web
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Drive additional traffic to your website
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Take the guesswork out of retargeting and let us do it for you
Pair your digital advertisement with our retargeting capabilities for maximum exposure to the wood flooring marketplace.
