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Wood Floor Business Magazine Design Award winning floor in the Best Commercial category. The photo shows a wood stairwell and wood floor of warm tones in a circular pattern, white walls and indoor garden in the middle of the room.

METRICS: WEBSITE

Industry-Leading Website

WoodFloorBusiness.com is the leading digital platform for your company to increase brand awareness, drive new leads and maximize ROI. With banner, native content and retargeting opportunities, it’s your 24/7 connection to engaged prospects.

56,500+

Avg. monthly pageviews

681,500+

Prior 12 months page views

49,150+

Avg. monthly total visits

590,000+

Prior 12 months total visits

39,000+

Avg. monthly unique visits

469,000+

Prior 12 months unique visits
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Your 24/7 Connection to
a High-Quality Audience

WFB’s online and social media channels deliver your message to key wood flooring professionals whenever and wherever they’re looking for industry-specific content, products and services. When combined with our print marketing solutions, digital opportunities from Wood Floor Business ensure your brand messaging is connected to our engaged and growing audience anywhere and anytime. 

METRICS: ENEWS & EMAIL

Digital Marketing that Delivers Quality and Quantity

4X

WFB’s Click-Through Rate is four times the industry average
FACT: WOOD FLOORING PROFESSIONALS SAY THEY WOULD CHOOSE TO RECEIVE WFB ENEWS OVER ANY OTHER INDUSTRY NEWSLETTER*

*Source: 2022 Wood Floor Business Survey

34.48%

Avg. total open rate

4.29%

Avg. click-through rate
ENews

Our twice-weekly e-newsletter sends out to a targeted list of 15,600+ wood flooring professionals who turn to us for industry insights, trends and news shaping the industry. WFB ENews offers content with higher than average engagement levels of click-through (CTR) and click-to-open (CTOR) rates. ENews ads give you the exclusive opportunity to be where your audience is actively engaging with content.

34.06%

Avg. total open rate
EMail

Wood Floor Business allows you to personally reach your target audience with an engaged, quality list of 15,600+ subscribers. With multiple segmentation options available to reach your unique audience, WFB Custom EMail showcases an impressive open rate.

Metrics Social Media

METRICS: SOCIAL MEDIA

Social Media Marketing, Simplified

Promote your company using WFB’s award-winning social media presence. Social media packages allow you to promote your brand/product to a highly-engaged social media audience, interact directly with your best prospects, and gain qualified social media followers. 

ASBPE Awards of Excellence: Social Media

WFB won the top national award for social media for business press.
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Green facebook logo.

10,900+

FOLLOWERS

Green Instagram logo.

11,250+

FOLLOWERS

Twitter-X-Logo.png

5,570+

FOLLOWERS

Green Pinterest logo.

7,000+

FOLLOWERS

Green Facebook logo.

5,000+

FOLLOWERS

GROUP
Green Youtube logo.

2,370+

FOLLOWERS

Green LinkedIn logo.

1,560+

FOLLOWERS

Green TikTok logo.

1,350+

FOLLOWERS

TOTAL: 45,000+ SOCIAL MEDIA CONNECTIONS

WFB Leaders

WFB LEADERS

Stand Out in Relevant Content

WFB Leaders is an exclusive program allowing our partners to connect with wood flooring pros in all relevant content on our website. Create a company profile with contact information, product images, videos, articles and press releases, and we’ll take care of placing it within all related content on our site (more than 100,000 articles). Quarterly analytics are provided.

The image includes a phone, ipad, imac, and macbook pro. Each of them displaying the Leaders program advertisers on the Wood Floor Business woodfloorbusiness.com homepage.
Social Media

DIGITAL SOLUTIONS: SOCIAL MEDIA

Engage Directly, In Real-time

Promote your brand and interact with our engaged audience of 45,000+ followers. Social media packages allow you to promote your brand/product through posts on all of our social channels: Facebook, Instagram, LinkedIn, Twitter and TikTok. This is a great opportunity to gain qualified social media followers. 

 

You provide the image or video, link and copy and we'll share it with our active social media connections on

Facebook, InstagramTwitter and LinkedIn. If your company is active on social media we will be sure to tag your accounts, along with any key words you'd like.

Advantages of Social Media advertising with Wood Floor Business:​​​
  • Get your message in front of active wood flooring pros

  • It's the new word-of-mouth – there is potential for your message to be shared, being seen by thousands more

  • Connect with your prospects in a fun, friendly medium where they already spend their time

  • Wood Floor Business offers a very limited number of sponsored social media posts, allowing your message to stand out

Custom Email

DIGITAL SOLUTIONS: CUSTOM EMAIL

A fanned display of three Wood Floor Business custom email screen shots. The custom email advertisements are for Podium, Bona, and Lagler North America.

Reach Key Industry Decision-Makers

Get access to our dynamic and robust audience of engaged subscribers with Custom EMail solutions available from Wood Floor Business. Use this marketing channel to drive new leads to your website and target those who are not already in your CRM.

Advantages of Custom EMail advertising with Wood Floor Business:​​​
  • Trackable & targeted

  • Mobile-responsive

  • Engaged, quality list

  • Fully customizable

ENews

DIGITAL SOLUTIONS: ENEWS

A fanned display of two Wood Floor Business Enews emails showing multiple advertising layout solutions. A couple of the ads appear as a square box centered within the email (Horizon Forest Products and Woodwise) and one is a highlighted sponsored content ad (Bona) spanning across the WFB ENews email.

Be Seen In The Industry's Twice-Weekly ENewsletter

Wood Floor Business offers its readers a twice-weekly ENewsletter targeted to industry professionals who look to us to stay up-to-date on the latest industry trends, information and news shaping the wood flooring industry.

​Advertisements in our ENews are a more constant connection to the industry and are a great addition to your marketing mix to ensure your company stays top-of-mind.

Advantages of ENews advertising with Wood Floor Business:​​​
  • Trackable results

  • Mobile-responsive

  • Engaged, quality list

Retargeting

DIGITAL SOLUTIONS: RETARGETING

Raise Your Brand Awareness

Retargeting through Wood Floor Business is an effective way to raise your brand awareness in the digital marketplace to our hundreds of thousands of website users.

​Serving your ad around the web to prospects who have been to our website means your ad is displaying to an audience that we know has some degree of interest in wood flooring products. It allows you to spend your advertising dollars on a more focused audience which can bring increased ROI.

Advantages of Retargeting advertising with Wood Floor Business:
  • Stay top-of-mind as qualified prospects navigate the web

  • Drive additional traffic to your website

  • Take the guesswork out of retargeting and let us do it for you

 

Pair your digital advertisement with our retargeting capabilities for maximum exposure to the wood flooring marketplace.

A screen display showing the Lagler North America retargeting ad placement available through Wood Floor Business magazine. The billboard ad appears on yahoo.com displayed on imac, ipad, iphone, and macbook screens.
Sponsored Blog

DIGITAL SOLUTIONS: SPONSORED BLOG

Highlight Your Expertise

Sponsored Blogs are an effective way to share your industry expertise and engage with our qualified audience. Your Sponsored Blog is shared:

  • in the WFB ENews, sent to 11,000+ verified industry pros

  • on the industry-leading WFB website with more than 765,000 annual visitors

  • on WFB social media channels:Facebook, Instagram, LinkedIn and Twitter

What Makes Effective Blog Content?

Quality blog content starts with the audience in mind first, not your sales pitch. Content should be less formal and more conversational, while providing interesting or educational content. Relevant photos peak interest and help illustrate your main points.

Specs:
  • 400-words maximum 

  • Up to 3 photos

  • Include author name, headshot and a brief bio

  • Provide links to your social media accounts you’d like us to tag

Sponsored Content

PRINT & DIGITAL SOLUTIONS: SPONSORED CONTENT

Editorial Benefits At Your Fingertips

Position your company as an expert in the industry with an unbiased and informative article that brings value to our readership of 17,000 industry professionals. With copy and images provided by you, this opportunity will give your company the around-the-clock online exposure you need to stay top-of-mind and grow your prospect list.
 

Advantages of Sponsored Content advertising with Wood Floor Business:​​​


Looking to expand your Sponsored Content reach outside of our digital channels?  Leverage the power of content marketing with our industry-leading magazine to maximize your reach and drive even more leads.

Image shows a wood floor business ENews advertisement screen shot, instagram post screen shot, facebook post screen shot, and the print article for the sponosored "Make MORE Money" article.
Video

DIGITAL SOLUTIONS: VIDEO