METRICS: WEBSITE
Industry-Leading Website
WoodFloorBusiness.com is the leading digital platform for your company to increase brand awareness, drive new leads and maximize ROI. With banner, native content and retargeting opportunities, it’s your 24/7 connection to engaged prospects.
56,500+
Avg. monthly pageviews
681,500+
Prior 12 months page views
49,150+
Avg. monthly total visits
590,000+
Prior 12 months total visits
39,000+
Avg. monthly unique visits
469,000+
Prior 12 months unique visits
Your 24/7 Connection to
a High-Quality Audience
WFB’s online and social media channels deliver your message to key wood flooring professionals whenever and wherever they’re looking for industry-specific content, products and services. When combined with our print marketing solutions, digital opportunities from Wood Floor Business ensure your brand messaging is connected to our engaged and growing audience anywhere and anytime.
METRICS: E-NEWS & EMAIL
Digital Marketing that Delivers Quality and Quantity
4X
WFB’s Click-Through Rate is four times the industry average
FACT: WOOD FLOORING PROFESSIONALS SAY THEY WOULD CHOOSE TO RECEIVE WFB E-NEWS OVER ANY OTHER INDUSTRY NEWSLETTER*
*Source: 2022 Wood Floor Business Survey
34.48%
Avg. total open rate
4.29%
Avg. click-through rate
E-News
Our twice-weekly e-newsletter sends out to a targeted list of 15,600+ wood flooring professionals who turn to us for industry insights, trends and news shaping the industry. WFB E-News offers content with higher than average engagement levels of click-through (CTR) and click-to-open (CTOR) rates. E-News ads give you the exclusive opportunity to be where your audience is actively engaging with content.
METRICS: SOCIAL MEDIA
Social Media Marketing, Simplified
Promote your company using WFB’s award-winning social media presence. Social media packages allow you to promote your brand/product to a highly-engaged social media audience, interact directly with your best prospects, and gain qualified social media followers.
ASBPE Awards of Excellence: Social Media
WFB won the top national award for social media for business press.
10,900+
FOLLOWERS
11,250+
FOLLOWERS
5,570+
FOLLOWERS
7,000+
FOLLOWERS
5,000+
FOLLOWERS
GROUP
2,370+
FOLLOWERS
1,560+
FOLLOWERS
1,350+
FOLLOWERS
TOTAL: 45,000+ SOCIAL MEDIA CONNECTIONS
WFB LEADERS
Stand Out in Relevant Content
WFB Leaders is an exclusive program allowing our partners to connect with wood flooring pros in all relevant content on our website. Create a company profile with contact information, product images, videos, articles and press releases, and we’ll take care of placing it within all related content on our site (more than 100,000 articles). Quarterly analytics are provided.
DIGITAL SOLUTIONS: SOCIAL MEDIA
Engage Directly, In Real-time
Promote your brand and interact with our engaged audience of 44,650+ followers. Social media packages allow you to promote your brand/product through posts on all of our social channels: Facebook, Instagram, LinkedIn, Twitter and TikTok. This is a great opportunity to gain qualified social media followers.
You provide the image or video, link and copy and we'll share it with our active social media connections on
Facebook, Instagram, Twitter and LinkedIn. If your company is active on social media we will be sure to tag your accounts, along with any key words you'd like.
Advantages of Social Media advertising with Wood Floor Business:​​​
-
Get your message in front of active wood flooring pros
-
It's the new word-of-mouth – there is potential for your message to be shared, being seen by thousands more
-
Connect with your prospects in a fun, friendly medium where they already spend their time
-
Wood Floor Business offers a very limited number of sponsored social media posts, allowing your message to stand out
DIGITAL SOLUTIONS: CUSTOM EMAIL
Reach Key Industry Decision-Makers
Get access to our dynamic and robust audience of engaged subscribers with Custom E-Mail solutions available from Wood Floor Business. Use this marketing channel to drive new leads to your website and target those who are not already in your CRM.
Advantages of Custom E-Mail advertising with Wood Floor Business:​​​
-
Trackable & targeted
-
Mobile-responsive
-
Engaged, quality list
-
Fully customizable
DIGITAL SOLUTIONS: E-NEWS
Be Seen In The Industry's Twice-Weekly E-Newsletter
Wood Floor Business offers its readers a twice-weekly E-Newsletter targeted to industry professionals who look to us to stay up-to-date on the latest industry trends, information and news shaping the wood flooring industry.
​Advertisements in our E-News are a more constant connection to the industry and are a great addition to your marketing mix to ensure your company stays top-of-mind.
Advantages of E-News advertising with Wood Floor Business:​​​
-
Trackable results
-
Mobile-responsive
-
Engaged, quality list
DIGITAL SOLUTIONS: RETARGETING
Raise Your Brand Awareness
Retargeting through Wood Floor Business is an effective way to raise your brand awareness in the digital marketplace to our hundreds of thousands of website users.
​Serving your ad around the web to prospects who have been to our website means your ad is displaying to an audience that we know has some degree of interest in wood flooring products. It allows you to spend your advertising dollars on a more focused audience which can bring increased ROI.
Advantages of Retargeting advertising with Wood Floor Business:
-
Stay top-of-mind as qualified prospects navigate the web
-
Drive additional traffic to your website
-
Take the guesswork out of retargeting and let us do it for you
Pair your digital advertisement with our retargeting capabilities for maximum exposure to the wood flooring marketplace.
DIGITAL SOLUTIONS: SPONSORED BLOG
Highlight Your Expertise
Sponsored Blogs are an effective way to share your industry expertise and engage with our qualified audience. Your Sponsored Blog is shared:
-
in the WFB E-News, sent to 11,000+ verified industry pros
-
on the industry-leading WFB website with more than 765,000 annual visitors
-
on WFB social media channels:Facebook, Instagram, LinkedIn and Twitter
What Makes Effective Blog Content?
Quality blog content starts with the audience in mind first, not your sales pitch. Content should be less formal and more conversational, while providing interesting or educational content. Relevant photos peak interest and help illustrate your main points.
Specs:
-
400-words maximum
-
Up to 3 photos
-
Include author name, headshot and a brief bio
-
Provide links to your social media accounts you’d like us to tag
PRINT & DIGITAL SOLUTIONS: SPONSORED CONTENT
Editorial Benefits At Your Fingertips
Position your company as an expert in the industry with an unbiased and informative article that brings value to our readership of 20,000 industry professionals. With copy and images provided by you, this opportunity will give your company the around-the-clock online exposure you need to stay top-of-mind and grow your prospect list.
Advantages of Sponsored Content advertising with Wood Floor Business:​​​
-
Promotion on the woodfloorbusiness.com homepage
-
Prominently display in our twice-weekly E-News
-
Article promoted on our social media pages (Facebook, Instagram, TikTok, Twitter, and LinkedIn)
Looking to expand your Sponsored Content reach outside of our digital channels? Leverage the power of content marketing with our industry-leading magazine to maximize your reach and drive even more leads.
